Last updated 11/16/2004

Program

December 1(Wed)

Opening Address:　9:30-10:00
　
Session 1 　　　10:00-12:00
　Chair : 　Makoto Abe (University of Tokyo)
　　1-1 　Michel Wedel (University of Michigan)(60 min.)
　　　　　 　"Eye Movement Analysis of Target Search"
　　1-2 　Takuya Satomura (Osaka University)(30 min.)
　　　　　 　"Spatial Segmentation Methods for the Analysis of Store's Trading Area"
　　1-3　 Naoko Sakurai*(Tokyo University of Information Sciences) and Kazunori Yamaguchi (Rikkyo University)(30 min.)
　　　　　 　"Latent Class Analysis with Several Latent Variables and Its Application to POS Data"


　Lunch: 12:00-13:30

Session 2 　　　13:30-15:30
　Chair : 　Nozomi Nakajima (Osaka University)
　　2-1 　Greg, M. Allenby (Ohio State University)(60 min.)
　　　　　　"Modeling Response Endogeneity in Survey Data"
　　2-2　 Nobuhiko Terui* (Tohoku University) and Wirawan Dony Dahana(Tohoku University)(30 min.)
　　　　　　"Estimating Heterogeneous Price Thresholds"
　　2-3　 Makoto Mizuno* (University of Tsukuba) and Mayomi Haga (Kagawa Nutrition University)(30 min.)
　　　　　　"Do Preferences Become Less Heterogeneous through Experiences? : A Dialogue between Marketing Science and Sensory Evaluation"


　Coffee Break: 15:30-16:00

Session 3 　　　16:00-18:00
　Chair : 　Tomoyuki Higuchi (Institute of Statistical Mathematics)
　　3-1 　Terry Elrod (University of Alberta)(60 min.)
　　　　　 　"Random Coefficient Structural Equation Models"
　　3-2　 Hiroshi Onishi (Video Research Inc.) (30 min.)
　　　　　 　"An Application Study of the Situation Marketing on Station Billboard Advertisements"
　　3-3　 Yoko Konishi (Kyoto University) (30 min.)
　　 　　"A Duration Analysis of Hair Salon Consumer's Behavior "

　Banquet 　19:00-21:00
　 The Westin Tokyo

December 2(Thu)

Session 4 　　　9:30-11:30
　Chair :　 Hajime Wago (Nagoya University)
　　4-1 　Peter, E. Rossi (University of Chicago)(60 min.)
　　　　　　"A Direct Approach to Data Fusion"
　　4-2　 Tadahiko Sato*(The Distribution Economics Institute of Japan) and Tomoyuki Higuchi (Institute of Statistical Mathematics)(30 min.)
　　　　　　"Stochastic Switching Model with Time-Varying Price Effects"
　　4-3　 Satoshi Myojo (U. of Tsukuba), Yuichiro Kanazawa*(U. of Tsukuba), and Stephen Turnbul(U. of Tsukuba)(30 min.)
　　　　　　"Does TCO Account for the U.S. Consumers' Preference for the Automobile with Japanese Name Plates?"

　Lunch: 11:30-13:00

Session 5 　　　13:00-15:00
　Chair :　 Nobuhiko Terui (Tohoku University)
　　5-1 　Pradeep Chintagunta (University of Chicago) (60 min.)
　　　　 　　"The Role of Self Selection and Usage Uncertainty in Demand for Local Telephone Service; Application of Discrete-Continuous Model"
　　5-2　 Makoto Abe (University of Tokyo) (30 min.)
　　　　　　"RF Analysis based on a Consumer Behavior Model: A Bayesian Approach Simplifies "Counting your Customers" with More Generality"
　　5-3　 Akihiro Inoue*(Kwansei Gakuin University), Tetsu Kobayashi (City University of Osaka) and Haruo Umemoto (Daiko Inc.)　(30 min.)
　　　　　　"A Structural-Equation-Modeling Based Approach to Managerially Identifying a Brand's Cognitive Hierarchical Structure"

Closing Address