Last updated 8/2/2010

Program

September 1(Wed)

Opening Address
　
Session 1 　　　10:30-12:20

　Chair : Nozomi Nakajima (Osaka University)
　　1-1 　Thomas Otter (Goethe University)(60 min)
　　　　　"How to control for successive sample selection and when does it matter for management decisions"
　　1-2 　Eiji Motohashi (The Graduate University for Advanced Studies)
　　　　　"A State Space Modeling for Consumer Brand Choice Behavior" (25min)
　　1-3 　Takuya Satomura (Keio University)
　　　　　　"Multiple constraint choice models and their applications"(25min)

　Lunch: 12:20-13:30

Session 　　　13:30-15:40
　Chair : Makoto Abe (University of Tokyo)
　　　2-1 　 Puneet Manchanda(University of Michigan)
　　　　　"An Empirical Analysis of Individual Level Casino Gambling Behavior"(60min)
　　　2-2　Masataka Ban (Mejiro University)　
　　　　　"A Brand Choice Model for TV Advertising Management using Single-Source Data"
　　　2-3 Wirawan Dony Dahana (Osaka University)
　　　　　"Investigating Variety Seeking Behavior Across Multiple Product Categories"

　Coffee Break: 15:40-16:10

Session 3 　　　16:10-18:00
　Chair : Fumiyo Kondo (University of Tsukuba)
　　　3-1　 Greg Allenby (Ohio State University)(60min)
　　　　"Identifying Unmet Demand"
　　　3-2　 Tadahiko Sato （University of Tsukuba）(25min)
　　　　" Brand Choice Model with Expected Display Promotion"
　　　3-3　 Makoto Abe （University of Tokyo）
　　　　"RFM Measures and Customer Lifetime Value: Investigating the Behavioral Relationship in a Non-Contractual Setting"(25min)

　Reception: 18:00-20:00
　 Machikaneyama-Hall

September 2(Thr)

Session 4 　　　10:00-12:15
　　Chair : Tadahiko Sato (University of Tsukuba)
　　4-1 　Jaehwan Kim (Korea University) (60min)
　　　　"Movie Choice under Joint Decision: Reassessment of Online WOM Effect"
　　　4-2　Tomohiko Inoue (University of Tsukuba) (25min)
　　　　"Sales Call Effectiveness in the Japanese Pharmaceutical Industry "
　　　4-3　Fumiyo Kondo （University of Tsukuba）(25min)
　　　　"Estimation of yearly changing coefficients on mobile coupon promotion based on hierachical Bayesian approach"
　　　4-4 　Nobuhiko Terui (Tohoku University)(25min)
　　　　"Dynamic Joint Space Map; Modeling Changes of Preference by Consumption Experience"

　Lunch: 12:15-13:30

Session 5 　　　13:30-15:45
　 Chair : Nobuhiko Terui (Tohoku University)
　　　5-1 　 Peter Lenk (University Of Michigan) (60min)
　　　　"A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations"
　　　5-2　 Satoshi Kabe (University of Tsukuba)
　　　　"On estimation of the almost ideal demand system model with markov switching"
　　　5-3 　Sotaro Katsumata （University of Tokyo）(25min)
　　　　"Incorporating spatial prior information into a time-series model of consumer spending and store visit."
　　　5-4　 Yoichi Motomura （Advanced Industrial Science and Technology）(25min)
　　　　"Probabilistic consumer behavior modeling and inference using Bayesian networks "

Closing Address　　　15:45-16:00